We developed a brand identity, colours, typography, a UI toolkit and wireframes for the ecommerce store. The final brand is bold and impactful, making use of large condensed typographic in communcation and layout design. The colours are highly striking, pulling from the iconic colours prevelant in Adidas’ trainer designs.

The wordmark is constructed using a modified version of PP Monument Extended. It encompasses the © icon on the end as a stamp of approval and to further reinforce the thorough certification process at C STAND; the quality of the trainers is always at the forefront. This icon is also then used at smaller scales creating a responsive brand system. The icon also makes reference to the large scale signage found on football pitches and on the terraces themselves.

After we established the main brand, we created considered wireframes for the ecommerce site, pulling from our extensive knowledge of HTML and CSS, then moved these concepts into Webflow to create a fast and modern ecommerce solution for C-Stand’s new customers.

The flexibility of our brand system works incredibly intuatively across both print and digital, with all mediums adapting to the typography and ultimately the form of the trainers displayed. We have an ongoing working relationship with C Stand, and are already developing many exciting campaigns and visuals with our new brand system.