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OUR DESIGN
PROCESS –
THE BRAND
We set out to produce a visual identity that would reflect GoodHome’s core principles – always simplifying.
GoodHome is a new mindset, a new culture with their people and partners acting together as a movement to always simplify the customer experience and create a good home accessible to everyone. The brand identity had to communicate the offer to a wide complex demographic. We did this by celebrating the human stories behind everything GoodHome does.
GoodHome is a new mindset, a new culture with their people and partners acting together as a movement to always simplify the customer experience and create a good home accessible to everyone. The brand identity had to communicate the offer to a wide complex demographic. We did this by celebrating the human stories behind everything GoodHome does.
We crafted a confident typographic mark that embodied the simple, friendly, and authoritative brand personality that would cut-through the chaotic communication environment.
We created an engaging toolkit of colour, commissioned bespoke typography and included an uplifting, positive tone of voice. The bold colour palette was inspired by nature, the Kingfisher sustainability commitment and the materials that allow us to celebrate the world of home improvement.
We created an engaging toolkit of colour, commissioned bespoke typography and included an uplifting, positive tone of voice. The bold colour palette was inspired by nature, the Kingfisher sustainability commitment and the materials that allow us to celebrate the world of home improvement.
When craftmanship and technicality meets flamboyance and beauty.
FROM PAINT TO KITCHENS,
GARDEN PRODUCTS
TO LIGHTING
The brand ecosystem effectively provides a detailed toolkit with which GoodHome is brought to life, from the identity, illustrations, bespoke font, iconography and patterns, to the photographic direction, materials and colours.
Using this successful toolkit, we designed packaging in thousands of iterations across all GoodHome product categories - from paint to kitchens, garden products to lighting.
BRAND NEW
ACROSS ALL
TOUCHPOINTS
We worked on the GoodHome store concept, creating a DNA that underpins the store design, staff uniforms, point-of-sale communications, carrier bags and customer brochures.
‘I worked with Public when I was Group Creative Director for Kingfisher. The collaboration was one of the best client and agency partnerships I have known. It felt as though we were one team, and the on brand creative delivery verified that. The creative ecosystem that we delivered together for GoodHome is exceptional and it became a point of success-reference at Kingfisher, providing vision and clarity during a challenging period of change and business transformation.’
Thom Breslin
Creative Director,
Kingfisher
Creative Director,
Kingfisher
