Creating ‘The Big Light Show’ for the world’s largest lighting trade show
Inspired by raw industrial spaces, rave culture and the club scene
Every detail has been evaluated in collaboration with our consultants, from materials to communication, from furnishing to plants…
We collaborated with Lighting Design Collective to create an exhibition stand for renowned lighting brand Reggiani at Light + Building 2018.
Our concept was to create a new and unexpected visitor experience by challenging and disrupting the norms of exhibition stand design. In a radical departure from the monotonous glare and harsh reflective surfaces that are typical of trade shows, we brought together atmospheric darkness, dynamic light sequences, matt textures, music and ambient sound to create a unique multi-sensory experience.
Working to the title The Big Light Show, we were inspired by the look and feel of raw industrial spaces, raves and club culture, and the ways in which lighting is applied to create drama in these settings. This resulted in a design that took in pulsing light as well as a palette of raw materials including matt black metal and mesh for the cage-like frame of the stand; OSB wooden board in unfinished wood and matt black finishes; soft untreated cork, and live plants in unvarnished terracotta pots. Ambient sound and live DJs created depth and ambience, while our graphics for the project featured an industrial-style hazard line and Reggiani’s bright yellow brand colour.
In practical terms, the double-height exhibition stand was organised around a downstairs area with a main space allowing for four large display tables, a showroom, bar, separate meeting room for interactive product demonstrations, and a private kitchen. The upstairs area provided a breakout space with power points for device charging, product display walls, and an additional bar and meeting room.