Creating a fresh, engaging report for a major multinational corporation
Our design utilises simple, clean layouts and confident typographic treatments to draw focus to the individual sustainability messages.
We designed the 2017/18 Sustainability Report and corresponding microsite for home improvement multinational Kingfisher. In a conscious departure from the traditional model, we proposed a graphic scheme that would enliven the 100-page document and make the considerable amount of in-depth data easy to navigate. This approach created synergy with the accompanying microsite, which aims to engage audiences with a palette of vibrant contemporary colours, playful animations and ultra-simple navigation. Organised in six sections, the microsite presents the report’s main headlines with a brief statement and animated illustration. Playful colours and a fresh sans serif typeface are utilised to add interest and draw focus to the key messages. To expand on the headline statement, further information is accessed via a simple ‘Learn More’ button, enabling users to scroll down to data presented using simple infographics and statistics in oversized point sizes. Readers can also easily access a PDF download of the complete report via the site.