Kingfisher Annual Report

Providing fresh creative direction for a FTSE 100 corporation’s annual report

We embraced the opportunity to apply our new brand language for Kingfisher, bringing visual lightness to a weighty corporate document

Scott Albon
Design Director
Public London

Kingfisher Annual Report

We provided the creative direction for Europe’s leading home improvement retailer and FTSE 100 multinational Kingfisher’s annual report. We aimed to create a readable yet design-led feel for the 172-page document, which was compiled by a corporate communications consultancy. Drawing on the brand assets that we had already produced for Kingfisher, we provided a style guide and advised on the application of the key graphical elements, including photography, typeface, colours and icons.

The result is a legible report that meets all the formal and legal requirements which apply to a document of this kind, but which also benefits from an overall feel that is fresher, lighter and more visually conscious than might usually be associated with annual report design.