Annual Report

Creating a visual representation of a major corporation’s aspirations and intent

We relished the opportunity to work with Kingfisher in exploring new ways in which to express their evolving identity

Scott Albon
Design Director
Public London

Continuing our relationship with home improvement multinational Kingfisher plc, we designed the company’s 2018-19 annual report.

Identifying an opportunity to fully express the company’s wider brand aspirations, our approach reflects Kingfisher’s organisation-wide commitment to sustainability. Carbon balanced materials with a tactile, uncoated feel are an appropriate expression of the brand’s sustainability goals.

Building on our recent creative work for GoodHome, Kingfisher’s new consumer brand, as well as our design for the corporation’s recent sustainability report and microsite, we aimed to create a document that would align the brand’s corporate communications with its customer-facing identity. To achieve this, we applied the brand’s bespoke typeface and colour palette, in addition to signature illustrations and super-sized infographics.