West Brompton Crossing

Building a vibrant pop-up high street destination


Our work on the project aimed to reflect the young, fresh feel of this new local hub.

Simon Parkes
Creative Director
Public London

Having been introduced to the project by Garden State, we created a full collection of graphic assets for West Brompton Crossing, a pop-up high street destination located next to West Brompton tube station, at the gateway to the new Earls Court development in West London. Comprising an identity, website, loyalty cards, printed flyers and promotional items including a tote bag, our main focus was on creating a coherent graphic language and colour scheme which would communicate the friendly community feel of the development. A capitalised logo mark provides the basis for a clear, approachable identity that is complemented by a pastel-toned palette, and the use of a selection of symbols based on the distinctive shapes of the high street’s rooftops. With flexible retail spaces and a subsidised pop-up community shop for local artists, designers and students, West Brompton Crossing is also home to The Prince, a pub with a covered garden seating up to 400, where guests can enjoy food from much-loved London restaurants including Patty & Bun, The Begging Bowl, MAM and Rabbit. Exteriors and interiors created by Waugh Thistleton Architects; project conceived by Bev Churchill at Capco.